Member Price: $26.99
Description
Lessons on life and business you are guaranteed to find nowhere else.
Croc tells the true, larger-than-life story of George "Boe" Boedecker, Jr.: his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light-bulb moment, and then the explosion--in more ways than one--of Crocs.
This is a modern-day tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it all nearly destroyed Boe.
He helped create the clunkiest-looking--many would say ugliest--shoe in the world, which also became the bestselling non-sneaker brand on the planet. Everyone considered it a fad when they went public almost two decades ago--and they're bigger now than they've ever been. More hated, more loved, never out of fashion. Turns out, ugly can be beautiful.
Some of the time.
In Croc, Boe tells his wild origin story (of both shoe and man) through lessons on life and leadership that are unlike anything you've heard before. Sample lessons include:
- Do Not Listen to Anyone (Including Boe)
- Rules Are Worth Following Until They're Not
- If You Can't Have Too Much Fun, Something's Wrong
- Remember the Forgotten
- If You're About to Go Public, Don't Threaten to Kill Your Brother-in-Law
Product Details
ISBN-13
Publisher
HarperCollins Leadership
Page Count
272 pages
Product Dimensions
9.11 x 6.21 x 1.11 in
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Harvard Square COOP
1400 Massachusetts
Avenue,
Cambridge, MA 02138
Tel: (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard COOP
9 Brattle Street,
Cambridge, MA 02138
Tel (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard Business School COOP
Spangler Center,
117 Western Ave,
Boston, MA 02163
Tel (617) 499-3248
Monday – Friday
10am – 5pm
Saturday - Sunday
Closed
Harvard Law School COOP
1595 Massachusetts
Avenue,
Cambridge, MA 02138
Tel (617) 499-3255
Monday – Friday
9am – 5pm
Saturday 11am – 5pm
Sunday Closed
The COOP Concept Store
40 Western Ave, Boston, MA 02134
Monday - Saturday 10am - 6pm
Sunday 10am - 3pm
Ground floor of The Atlas Hotel, across from Harvard Business School
Harvard Medical School COOP
Countway Library,
10 Shattuck St,
Boston, MA 02115
Tel (617) 499-3300
Monday – Friday
10am – 5pm
Saturday – Sunday
Closed
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