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Description
Stop pushing products--and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you're really in
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brand's strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Product Details
ISBN-13
Publisher
Harvard Business Review Press
Page Count
224 pages
Product Dimensions
8.1 x 5.4 x 0.8 in
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Harvard COOP
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Cambridge, MA 02138
Tel (617) 499-2000
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Harvard Business School COOP
Spangler Center,
117 Western Ave,
Boston, MA 02163
Tel (617) 499-3248
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Saturday - Sunday
Closed
Harvard Law School COOP
1595 Massachusetts
Avenue,
Cambridge, MA 02138
Tel (617) 499-3255
Monday – Friday
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Saturday 11am – 5pm
Sunday Closed
The COOP Concept Store
40 Western Ave, Boston, MA 02134
Monday - Saturday 10am - 6pm
Sunday 10am - 3pm
Ground floor of The Atlas Hotel, across from Harvard Business School
Harvard Medical School COOP
Countway Library,
10 Shattuck St,
Boston, MA 02115
Tel (617) 499-3300
Monday – Friday
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Saturday – Sunday
Closed
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