Member Price: $28.80
Description
The store you know. The story you don't.
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.
In Shop Different, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success--and what can follow.
Shop Different is not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.
Product Details
ISBN-13
Publisher
Harper Business
Page Count
320 pages
Product Dimensions
9.34 x 6.24 x 1.01 in
FIND THE STORES
- Harvard COOP
- MIT COOP
Harvard Square COOP
1400 Massachusetts
Avenue,
Cambridge, MA 02138
Tel: (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard COOP
9 Brattle Street,
Cambridge, MA 02138
Tel (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard Business School COOP
Spangler Center,
117 Western Ave,
Boston, MA 02163
Tel (617) 499-3248
Monday – Friday
10am – 5pm
Saturday - Sunday
Closed
Harvard Law School COOP
1595 Massachusetts
Avenue,
Cambridge, MA 02138
Tel (617) 499-3255
Monday – Friday
9am – 5pm
Saturday 11am – 5pm
Sunday Closed
The COOP Concept Store
40 Western Ave, Boston, MA 02134
Monday - Saturday 10am - 6pm
Sunday 10am - 3pm
Ground floor of The Atlas Hotel, across from Harvard Business School
Harvard Medical School COOP
Countway Library,
10 Shattuck St,
Boston, MA 02115
Tel (617) 499-3300
Monday – Friday
10am – 5pm
Saturday – Sunday
Closed
MIT COOP at Kendall Sq.
80 Broadway, Cambridge,
MA 02142
Tel (617) 499-3200
Monday - Saturday
9.30am - 6pm
Sunday: Closed
MIT COOP at Stratton
84 Massachusetts Avenue,
Cambridge, MA 02139
Tel: (617) 499-3240
Monday - Friday
9am - 5pm
Saturday 10am - 4pm
Sunday Closed
Harvard Square COOP
1400 Massachusetts
Avenue,
Cambridge, MA 02138
Tel: (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard COOP
9 Brattle Street,
Cambridge, MA 02138
Tel (617) 499-2000
Monday – Saturday
10am – 8pm
Sunday
10am – 6pm
Harvard Business School COOP
Spangler Center,
117 Western Ave,
Boston, MA 02163
Tel (617) 499-3248
Monday – Friday
10am – 5pm
Saturday - Sunday
Closed
Harvard Law School COOP
1595 Massachusetts
Avenue,
Cambridge, MA 02138
Tel (617) 499-3255
Monday – Friday
9am – 5pm
Saturday 11am – 5pm
Sunday Closed
The COOP Concept Store
40 Western Ave, Boston, MA 02134
Monday - Saturday 10am - 6pm
Sunday 10am - 3pm
Ground floor of The Atlas Hotel, across from Harvard Business School
Harvard Medical School COOP
Countway Library,
10 Shattuck St,
Boston, MA 02115
Tel (617) 499-3300
Monday – Friday
10am – 5pm
Saturday – Sunday
Closed
FOLLOW
- @harvardcoop
- @mitcoop
